Of its 11 billion-dollar franchises, Iger still sees “a great opportunity to mine these franchises across Disney’s (theme) parks,” he said. “I don’t know if any one of theme will drive significant consumer products” sales, Iger said of the films that are based on original concepts. Pixar’s upcoming films, “Inside Out” and “The Good Dinosaur,” are question marks, however.
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While Iger was high on Disney’s upcoming studio releases, particularly citing “Cinderella” as “a great film,” “Avengers: Age of Ultron” also is expected to generate major sales of toys, apparel and other products tied to the Marvel sequel, as will “Star Wars: The Force Awakens” - a film that opens in December and whose revenue will be counted at the start of Disney’s fiscal 2016 year.
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“It speaks to continued demand for our franchises.” “We actually believe it will generate some more buzz for ‘Frozen’ and generate more buying in terms of consumer products,” said Disney chief Bob Iger during a call with analysts to discuss the company’s strong first quarter results.ĭisney continues to see post-holiday momentum when it comes to sales of “Frozen” merchandise, “which is unique,” said Iger, for any property during the weeks following Christmas. The seven-minute short is expected to put another spotlight on “Frozen” and its characters. Still, since making nearly US$1.3 billion at the box office alone, “Frozen” has clearly cemented its place as one of Disney’s biggest franchises - one that it wants to continue to grow.ĭisney already had announced “Frozen Fever” as a new animated short film that will reunite the toon’s characters on the bigscreen when it debuts in March in front of a live-action retelling of “Cinderella.” ‘Frozen’ will continue to play a big part in it,” but isn’t yet such a dominant force that the company needs to worry about beating strong sales numbers each year. The consumer products business has a lot of breadth. “We like what ‘Frozen’ delivers, but it’s certainly not the only one for us. “Many other franchises were contributors (last quarter) to the success of the consumer products division,” Rasulo said. Rasulo cautioned not to overestimate “Frozen’s” dominance, however. “We absolutely believe this is the beginning of a long-term franchise for the company that will reflect itself across all of our divisions.” Without revealing specific financial figures, “I don’t think we can underestimate the impact that ‘Frozen’ has had across our company and all of our businesses,” said Jay Rasulo, Disney’s chief financial officer, during a call with analysts.
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“Stars Wars” isn’t one of them yet, according to the company. That includes Disney Channel properties, Mickey and Minnie, Spider-Man and the Avengers. “Frozen” merchandise may be hot, but it’s not the only property making money for Disney’s consumer products arm.ĭisney counts 11 franchises that made US$1 billion (S$1.35 billion) in retail sales last year and are expected to do so again this year. Merchandise tied to the toon was a significant seller for Disney, especially its Disney Stores, during the holidays, with the company’s consumer products division reporting a 22 per cent boost in revenue and profits by 46 per cent during the Mouse House’s first quarter of fiscal 2015, which ended Dec 27. The movie, which became the highest-grossing animated film after its release in November 2013, continues to play for Disney, this time in the retail aisle. LOS ANGELES - Consumers still haven’t grown cold on “Frozen”.